Super Juicing

The Power of Super juice: How We Maximize Sustainability at STIR

At STIR, sustainability is at the core of everything we do. From sourcing ingredients to serving cocktails, we continuously look for ways to reduce waste and improve efficiency without compromising on quality or flavor. One of our key innovations in this approach is the use of super juice.

What Is Super juice?

Super juice is a technique that extends the yield of citrus fruits while maintaining (and often enhancing) their bright, fresh flavor. Traditionally, bartenders discard citrus peels after juicing, missing out on the valuable aromatic compounds and oils they contain. Super juice harnesses these overlooked components by blending citrus peels with a precise balance of acids, water, and sometimes additional citrus juice, creating a highly efficient and flavorful alternative to traditional fresh juice.

Why We Use Super juice at STIR

1. Less Waste, More Yield
   A single lemon or lime can produce significantly more juice using the super juice method compared to traditional hand or mechanical juicing. This means we need fewer fresh citrus fruits to create the same volume of cocktails, reducing overall waste.

2. Consistent Flavor and Longer Shelf Life
   Fresh citrus juice oxidizes quickly, losing its vibrant flavor within hours. Super juice, however, remains fresh for several days while delivering a more consistent taste, allowing us to prepare ingredients in advance without sacrificing quality.

3. Sustainability Without Sacrificing Quality
   Since we extract every bit of usable flavor from each fruit, we decrease demand for imported citrus, reducing our carbon footprint. Less frequent deliveries mean fewer emissions, and we can repurpose what would otherwise be waste into something valuable.

4. Enhanced Aromatics and Balance
   The incorporation of citrus oils from the peels adds depth to the juice, enriching our cocktails with a more complex and full-bodied citrus profile. This not only makes drinks taste better but also ensures that every drop of the fruit is put to good use.

A Smarter Future for Cocktail Sustainability

By incorporating super juice into our cocktail program, we continue our mission of making high-quality, sustainable drinks accessible to more people. The hospitality industry has a responsibility to minimize waste wherever possible, and at STIR, we're committed to leading by example.

Next time you enjoy one of our cocktails, know that behind the scenes, we're working to make every ingredient go further. Because great drinks shouldn’t come at the expense of the planet.